WEB DESIGN: UNDERSTAND HOW TO IMPROVE CONVERSIONS ON YOUR SITEMay 27, 2021
To better understand what web design is, try to think of it as the practical extension of your web design, so that the focus is on creating websites and other projects available in the digital environment. The main concern of this area is the harmony between beauty and functionality so that in addition to pleasing the eye, your website is also useful.
Areas such as information architecture, programming, creation, accessibility, among other areas involved that contribute to forming what web design is, are involved in a web design project. All these areas work to aggregate usability concepts with the interface planning, in order to ensure that the end-user reaches its goals in a pleasant and intuitive way and, consequently, the brand reaches its goals in relation to convert into sales.
The beauty of the website should serve to generate sensations in the visitor that lead them to purchase or to skip steps in the sales funnel. Therefore, web design is an essential tool for the success of digital strategies, capable of providing a competitive advantage for companies that invest in the optimization of services.
WHAT IS WEB DESIGN: MAIN ELEMENTS
Some points are fundamental for the proper functioning of your website, they are:
Responsiveness: It is very important that your website is adequate to meet the needs of these users, who access only by mobile devices.
Scanability: Few people stop to read a very large text on the internet, as they consider reading tiring. In order not to create discomfort for users, textual scanning needs to be worked on. After all, you don’t want them to get tired of your content, do you?
Typography: The typography pattern must be maintained throughout the content to make the reading experience pleasant. When it is necessary to use different fonts in the materials on the site, they must be in harmony.
Speed of loading: Having a website that loads quickly is essential, because according to Google, websites that take more than 2 seconds to load affect the indexing of your website and also the user experience.
5 POINTS THAT CONTRIBUTE TO THE CONVERSION WITHIN YOUR WEB DESIGN SITE
1.Vertical page transition
The search for agility on the internet is one of the characteristics of the user who is in a hurry and cannot wait for a page to load. Clicking on a link, waiting for it to open and load content is unpleasant and gives the user the feeling that he is wasting time. This can make him angry and increase bounce rates on the site. Vertical transition reduces this feeling that the user needs to wait for the other page
The vertical movement generates familiarity – social networks have this format of transition – and improves the usability of desktop and mobile devices. Combining the vertical transition strategy with a good SEO job is a way to increase the loading speed of your website, improve the user experience and increase the conversion rate.
2.More video content
In addition to diversifying the page, the video content meets the needs of a moving audience, who do not have time to read texts. The video can be explanatory, institutional, or any other background video, the important thing is that it gives more movement to your website. Not long ago, Google has favored search engine results for sites that use videos on their pages.
3.Natural and organic forms
Although the first reminder when talking about the site is the systematic grids, the tendency is that the design is geared towards natural shapes and smooth lines. This is because the shapes convey the feeling of accessibility, comfort, and security. The asymmetry of organic forms also provides depth to the page layout and makes it more humane through the illusion of movement. This all contributes to making the user feel at home, so he spends more time browsing your site and the chances of him accessing most of your content or finalizing a purchase are much greater.
To stand out among competitors in the digital environment, it is necessary to surprise the user with micro-interactions. To understand the concept of micro-interaction, think of the answers you receive when performing a small action on a website or application, such as the timeline noise when you update the Twitter page.
Investing in the interactivity of your website is a way to engage your target audience, transmit information to users and make your space more intelligent and interactive.
With so much technology at our disposal, we ended up forgetting the pillar that sustains the internet: people. The network was made to connect people of different cultures, abilities, ages and genders anywhere in the world, knowing that, people want and need to see each other.
Taking advantage of the concept of web design what it is to make people from all walks of life feel welcome through inclusion, enhanced accessibility standards to socially conscious and diverse images in your digital space is to bet on success.
Slow websites, hidden information, and lack of user support are things that make the experience of visitors to a website very bad, and the consequence of this is the drop in conversion in the purchase journey of these visitors into customers. In order for this not to happen with your company’s website, you must have a quality Web Design.
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